Being part of and accepted by a social group or entity that is important to you, rather than feeling you do not belong anywhere and have no social structure to rely on.


Social harmony

Living in a balanced and peaceful coexistence with others.

Affiliation & group identity

Having a sense of sameness, belonging and shared interests with a group.

“I am part of a renowned organisation with proud members”

Rooting (tradition, culture)

Having a sense of family origins, community, and tradition.

Conformity (fitting in)

Having attitudes, beliefs and behaviours that are similar to and match your social group.